As part of this campaign, the bureau also introduced the slogan “Stay Alert, Stay Alive-Make It Coffee When You Drive.” With these campaigns, the American way of drinking coffee travelled decidedly out of the home and into the workplace. In 1952, the Pan American Coffee Bureau coined the term “coffee break.” This made official the practice that began in defense plants during the war, when tired workers needed a few minutes of rest and a caffeine jolt to make it through their long workdays. The ubiquity of the disposable paper cup continued into the 1950s, when office vending machines dispensed a quick coffee in a paper cup for tired office workers in the post-WWII years. His invention, originally called the Health Kup, would develop into what we know as the dixie cup today. In 1907, a Massachusetts lawyer Lawrence Luellen, invented the first disposable cup to stop the spread of germs from these communal cups. These wagons had a communal dipping cup attached from which the collective public could sip. The history of the to-go cup begins with the temperance movement, when teetotalers would travel with a water wagon trying to encourage the public drinking habits away from sipping beer all day. We assert that we have no time to spare to sit with a steamy cup, but must take our jolt of caffeine on the road (or down the sidewalk, or up the elevator) to face the day full-force. In America, we see the coffee cup as a symbol of the modern professional-the marker of a person on the go. Īmerican coffee culture differs greatly from that of other countries, where the hand-pulled espresso laps daintily against ceramic cups, to be sipped and savored at a café table or minimalist coffee counter. ![]() This phenomenon stands in contrast to the espresso tradition of quaint cafés lining city streets of France and Italy, the reverent routine of baristas in Osaka and Tokyo, or even the coffee farmers of Costa Rica brewing in their chorredores before a long day in the fields. American culture has developed into one where we drink our coffee customized, in large quantities, and almost always on the go. ![]() On a high school campus almost anywhere in the country, students arrive with oversized Starbucks cups, the green mermaid logo against stark white paper. In New York City, hot, black coffee is served from the street carts in blue and white greek-themed anthora cups that litter the streets. In Los Angeles, lattes in hip stainless steel travel mugs glimmer in the sunshine during morning rush hour. In New England, a sea of styrofoam-wrapped Dunkin’ Donuts iced regulars with garish orange straws fill the platforms of the Boston T.
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